:root {
  --paper: #F7F5F0;
  --paper-2: #FFFFFF;
  --paper-3: #EFECE4;
  --ink: #171614;
  --ink-soft: #5C5A52;
  --ink-faint: #8B887E;
  --line: #E2DED3;
  --green: #0E6F4E;
  --green-dark: #0A5238;
  --green-tint: #E7F1EB;
  --radius: 12px;
  --font-head: "Inter Tight", "Inter", sans-serif;
  --font-body: "Inter", sans-serif;
  --font-serif: "Instrument Serif", Georgia, serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  scroll-padding-top: 90px;
}

body {
  font-family: var(--font-body);
  font-size: 16.5px;
  line-height: 1.65;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
}

.container {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 24px;
}

h1, h2, h3, h4 {
  font-family: var(--font-head);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.08;
}

h2 em, h1 em {
  font-family: var(--font-serif);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.01em;
}

a { color: inherit; text-decoration: none; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 15px 26px;
  border-radius: 10px;
  font-size: 15px;
  font-weight: 600;
  line-height: 1;
  border: 1px solid transparent;
  cursor: pointer;
  transition: background .22s ease, color .22s ease, border-color .22s ease, transform .15s ease;
}
.btn:active { transform: scale(.98); }
.btn-primary { background: var(--ink); color: var(--paper); }
.btn-primary:hover { background: var(--green-dark); }
.btn-ghost { border-color: var(--line); color: var(--ink); }
.btn-ghost:hover { border-color: var(--ink); }
.btn-green { background: var(--green); color: #fff; }
.btn-green:hover { background: var(--green-dark); }
.btn-sm { padding: 11px 18px; font-size: 14px; }

/* ---------- nav ---------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(247, 245, 240, .88);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
  gap: 24px;
}
.nav-logo { display: flex; align-items: center; }
.nav-logo img { display: block; }
.nav-links { display: flex; gap: 28px; }
.nav-links a {
  font-size: 14.5px;
  font-weight: 500;
  color: var(--ink-soft);
  transition: color .18s ease;
}
.nav-links a:hover { color: var(--ink); }
.nav-actions { display: flex; align-items: center; gap: 14px; }

.lang-toggle {
  display: flex;
  border: 1px solid var(--line);
  border-radius: 8px;
  overflow: hidden;
}
.lang-toggle button {
  font-family: var(--font-body);
  font-size: 12.5px;
  font-weight: 600;
  padding: 7px 11px;
  background: transparent;
  color: var(--ink-faint);
  border: 0;
  cursor: pointer;
  transition: background .18s ease, color .18s ease;
}
.lang-toggle button[aria-pressed="true"] { background: var(--ink); color: var(--paper); }

.nav-burger {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 40px;
  height: 40px;
  background: transparent;
  border: 1px solid var(--line);
  border-radius: 8px;
  cursor: pointer;
  align-items: center;
}
.nav-burger span {
  display: block;
  width: 16px;
  height: 2px;
  background: var(--ink);
  transition: transform .2s ease;
}
.nav-burger[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
.nav-burger[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }

.nav-mobile {
  display: none;
  flex-direction: column;
  gap: 4px;
  padding: 12px 24px 20px;
  border-top: 1px solid var(--line);
  background: var(--paper);
}
.nav-mobile a {
  padding: 11px 4px;
  font-size: 16px;
  font-weight: 500;
  border-bottom: 1px solid var(--line);
}
.nav-mobile a.btn { margin-top: 14px; border-bottom: 0; }
.nav-mobile.open { display: flex; }

/* ---------- hero ---------- */
.hero { padding: 108px 0 96px; }
.eyebrow {
  font-size: 13px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: .14em;
  color: var(--green);
  margin-bottom: 28px;
}
.hero h1 {
  font-size: clamp(3.4rem, 8.6vw, 7.2rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: .98;
  margin-bottom: 32px;
}
.hero h1 em { color: var(--ink-soft); }
.lead {
  max-width: 620px;
  font-size: clamp(1.06rem, 1.6vw, 1.22rem);
  color: var(--ink-soft);
  margin-bottom: 40px;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-bottom: 44px; }
.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 13.5px;
  font-weight: 500;
  color: var(--ink-soft);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 8px 15px;
  background: var(--paper-2);
}
.chip svg { color: var(--green); flex: none; }
.chip .dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--green);
  flex: none;
}

/* ---------- clients ---------- */
.clients { padding: 0 0 72px; }
.clients-label {
  text-align: center;
  font-size: 12.5px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: .14em;
  color: var(--ink-faint);
  margin-bottom: 34px;
}
.clients-marquee {
  overflow: hidden;
  -webkit-mask-image: linear-gradient(to right, transparent, #000 12%, #000 88%, transparent);
  mask-image: linear-gradient(to right, transparent, #000 12%, #000 88%, transparent);
}
.clients-track {
  display: flex;
  align-items: center;
  gap: 72px;
  width: max-content;
  padding-right: 72px;
  animation: clients-scroll 55s linear infinite;
}
.clients-track img {
  height: 56px;
  width: auto;
  filter: brightness(0);
  opacity: .68;
  flex: none;
}
.clients-marquee:hover .clients-track { animation-play-state: paused; }
@keyframes clients-scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .clients-track { animation: none; flex-wrap: wrap; width: auto; justify-content: center; }
}

/* ---------- stats ---------- */
.stats { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}
.stat {
  padding: 44px 28px 44px 0;
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.stat + .stat { border-left: 1px solid var(--line); padding-left: 28px; }
.stat strong {
  font-family: var(--font-head);
  font-weight: 700;
  font-size: clamp(2rem, 3.4vw, 2.9rem);
  letter-spacing: -0.03em;
  line-height: 1;
}
.stat span {
  font-size: 14px;
  color: var(--ink-soft);
  letter-spacing: .01em;
  font-weight: 500;
  line-height: 1.4;
}

/* ---------- sections ---------- */
.section { padding: 110px 0; }
.section-alt { background: var(--paper-2); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.section-alt + .section { border-top: 0; }

.sec-head { max-width: 720px; margin-bottom: 64px; }
.sec-head-center { margin-left: auto; margin-right: auto; text-align: center; }
.kicker {
  display: flex;
  gap: 12px;
  font-size: 13px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: .14em;
  color: var(--ink-faint);
  margin-bottom: 20px;
}
.kicker-center { justify-content: center; }
.kicker span:first-child { color: var(--green); }
.sec-head h2 { font-size: clamp(2.2rem, 4.6vw, 3.4rem); margin-bottom: 18px; }
.sec-sub { color: var(--ink-soft); font-size: 1.08rem; max-width: 560px; }
.sec-head-center .sec-sub { margin: 0 auto; }

/* ---------- services ---------- */
.svc-list { border-top: 1px solid var(--line); }
.svc-row {
  display: grid;
  grid-template-columns: 90px 1fr 1.25fr;
  gap: 24px;
  align-items: baseline;
  padding: 34px 12px;
  border-bottom: 1px solid var(--line);
  transition: background .22s ease;
}
.svc-row:hover { background: var(--paper-2); }
.svc-num {
  font-family: var(--font-head);
  font-size: 14px;
  font-weight: 600;
  color: var(--green);
}
.svc-row h3 { font-size: clamp(1.25rem, 2vw, 1.55rem); }
.svc-row p { color: var(--ink-soft); font-size: 15.5px; }

/* ---------- creative ---------- */
.creative-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}
.creative-tile {
  position: relative;
  aspect-ratio: 9 / 16;
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--paper-3);
  border: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 14px;
  color: var(--ink-faint);
  cursor: pointer;
}
.creative-tile video,
.creative-tile img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.creative-tile .creative-frame {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
}
.creative-tile .play {
  position: relative;
  z-index: 2;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: rgba(23, 22, 20, .5);
  color: #fff;
  border: 1.5px solid rgba(255, 255, 255, .9);
  display: flex;
  align-items: center;
  justify-content: center;
  padding-left: 3px;
  transition: transform .2s ease, background .2s ease;
}
.creative-tile:hover .play { transform: scale(1.08); background: var(--green); border-color: var(--green); }
.creative-tile:focus-visible { outline: 2px solid var(--green); outline-offset: 3px; }
.creative-tile .label {
  font-size: 13px;
  font-weight: 500;
  text-align: center;
  padding: 0 16px;
}
.creative-tile .tag {
  position: absolute;
  top: 12px;
  left: 12px;
  z-index: 2;
  background: rgba(23, 22, 20, .82);
  color: var(--paper);
  font-size: 11.5px;
  font-weight: 600;
  letter-spacing: .04em;
  padding: 5px 10px;
  border-radius: 6px;
}
.note {
  margin-top: 28px;
  font-size: 14px;
  color: var(--ink-faint);
}

/* ---------- results ---------- */
.metric-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-bottom: 18px;
}
.metric {
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 34px 30px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.metric strong {
  font-family: var(--font-head);
  font-size: clamp(2.1rem, 3.2vw, 2.7rem);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1;
}
.metric span { font-size: 15px; color: var(--ink-soft); line-height: 1.45; }
.shots-note {
  font-size: 13.5px;
  color: var(--ink-faint);
  margin-bottom: 22px;
}
.shots {
  display: flex;
  flex-direction: column;
  gap: 22px;
}
.shot-card {
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: 14px;
  overflow: hidden;
  box-shadow: 0 14px 44px rgba(23, 22, 20, .07);
  transition: transform .25s ease, box-shadow .25s ease;
}
.shot-card:hover { transform: translateY(-2px); box-shadow: 0 18px 52px rgba(23, 22, 20, .11); }
.shot-bar {
  display: flex;
  align-items: center;
  gap: 7px;
  padding: 12px 16px;
  background: var(--paper-3);
  border-bottom: 1px solid var(--line);
}
.shot-bar span {
  width: 11px;
  height: 11px;
  border-radius: 50%;
  background: #D2CEC3;
}
.shot-img { display: block; font-size: 0; }
.shot-img img { display: block; width: 100%; height: auto; }
.shot-card figcaption {
  padding: 13px 18px;
  font-size: 13.5px;
  color: var(--ink-soft);
  border-top: 1px solid var(--line);
}

/* ---------- cards / landing ---------- */
.lp-grid, .cta-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
.card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 38px 34px;
  transition: transform .25s ease, border-color .25s ease;
}
.section-alt .card { background: var(--paper); }
.section .card { background: var(--paper-2); }
#landing .card, #contact .card { background: var(--paper); }
.card:hover { transform: translateY(-3px); border-color: var(--ink-faint); }
.badge {
  display: inline-block;
  background: var(--green-tint);
  color: var(--green-dark);
  font-size: 12.5px;
  font-weight: 700;
  letter-spacing: .03em;
  text-transform: uppercase;
  padding: 6px 12px;
  border-radius: 6px;
  margin-bottom: 20px;
}
.card h3 { font-size: 1.45rem; margin-bottom: 12px; }
.card p { color: var(--ink-soft); font-size: 15.5px; }

/* ---------- why ---------- */
.why-grid {
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: 72px;
  align-items: center;
}
.why-grid .sec-head { margin-bottom: 40px; }
.why-list { list-style: none; display: flex; flex-direction: column; gap: 28px; }
.why-list li { display: flex; gap: 16px; }
.why-list svg { color: var(--green); flex: none; margin-top: 4px; }
.why-list h4 { font-size: 1.12rem; margin-bottom: 4px; }
.why-list p { color: var(--ink-soft); font-size: 15px; }
.badges {
  display: flex;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
  margin-top: 36px;
  background: #FFFFFF;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px 26px;
}
.badges img { height: 84px; width: auto; }

.chart-card {
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 38px 34px 34px;
}
.chart-card svg { display: block; margin-bottom: 22px; }
.chart-card strong {
  font-family: var(--font-head);
  font-size: 2.4rem;
  font-weight: 700;
  letter-spacing: -0.03em;
  display: block;
  line-height: 1.1;
}
.chart-card span { font-size: 14px; color: var(--ink-soft); }

/* ---------- process ---------- */
.proc-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
}
.proc-step {
  border-top: 1px solid var(--line);
  padding-top: 26px;
}
.proc-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 34px;
  height: 34px;
  border-radius: 50%;
  background: var(--green-tint);
  color: var(--green-dark);
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 700;
  margin-bottom: 18px;
}
.proc-step h3 { font-size: 1.25rem; margin-bottom: 10px; }
.proc-step p { color: var(--ink-soft); font-size: 15px; }

/* ---------- faq ---------- */
.faq-container { max-width: 860px; }
.faq-list { border-top: 1px solid var(--line); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 24px 4px;
  cursor: pointer;
  list-style: none;
  font-family: var(--font-head);
  font-weight: 600;
  font-size: 1.13rem;
  letter-spacing: -0.015em;
  transition: color .18s ease;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary:hover { color: var(--green-dark); }
.faq-icon {
  position: relative;
  width: 14px;
  height: 14px;
  flex: none;
}
.faq-icon::before,
.faq-icon::after {
  content: "";
  position: absolute;
  background: var(--green);
  transition: transform .25s ease;
}
.faq-icon::before { left: 0; top: 6px; width: 14px; height: 2px; }
.faq-icon::after { left: 6px; top: 0; width: 2px; height: 14px; }
.faq-item[open] .faq-icon::after { transform: scaleY(0); }
.faq-item p {
  padding: 0 4px 26px;
  color: var(--ink-soft);
  font-size: 15.5px;
  max-width: 700px;
}

/* ---------- cta ---------- */
.cta-grid { max-width: 900px; margin: 0 auto; }
.cta-card { display: flex; flex-direction: column; align-items: flex-start; }
.cta-card h3 { font-size: 1.6rem; }
.cta-card p { margin-bottom: 22px; }
.badge-free { background: var(--green); color: #fff; }
.checklist {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-bottom: 30px;
}
.checklist li {
  position: relative;
  padding-left: 26px;
  font-size: 15px;
  color: var(--ink-soft);
}
.checklist li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 4px;
  width: 15px;
  height: 15px;
  border-radius: 50%;
  background: var(--green-tint);
}
.checklist li::after {
  content: "";
  position: absolute;
  left: 4px;
  top: 8px;
  width: 7px;
  height: 4px;
  border-left: 1.8px solid var(--green);
  border-bottom: 1.8px solid var(--green);
  transform: rotate(-45deg);
}
.cta-card .btn { margin-top: auto; width: 100%; }

/* ---------- newsletter ---------- */
.newsletter { border-top: 1px solid var(--line); padding: 84px 0; }
.newsletter-inner {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 48px;
  align-items: center;
}
.newsletter h2 { font-size: clamp(1.7rem, 3vw, 2.3rem); margin-bottom: 12px; }
.newsletter p { color: var(--ink-soft); font-size: 15.5px; max-width: 460px; }
.newsletter-form { display: flex; gap: 10px; flex-wrap: wrap; }
.newsletter-form input {
  flex: 1;
  min-width: 220px;
  font-family: var(--font-body);
  font-size: 15px;
  color: var(--ink);
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 14px 16px;
  outline: none;
  transition: border-color .18s ease;
}
.newsletter-form input:focus { border-color: var(--green); }
.news-ok { flex-basis: 100%; font-size: 13.5px; color: var(--green-dark); }

/* ---------- generic forms (UGC page) ---------- */
.form-card {
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 38px 34px;
}
.form-card h3 { font-size: 1.5rem; margin-bottom: 22px; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form-field { display: flex; flex-direction: column; gap: 6px; }
.form-field.full { grid-column: 1 / -1; }
.form-field label {
  font-size: 13px;
  font-weight: 600;
  color: var(--ink-soft);
}
.form-field input,
.form-field textarea {
  font-family: var(--font-body);
  font-size: 15px;
  color: var(--ink);
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 13px 14px;
  outline: none;
  transition: border-color .18s ease;
  resize: vertical;
}
.form-field input:focus,
.form-field textarea:focus { border-color: var(--green); }
.form-note { font-size: 13px; color: var(--ink-faint); margin-top: 14px; }

/* ---------- ugc page ---------- */
.ugc-hero { padding: 96px 0 64px; }
.ugc-grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 64px;
  align-items: start;
  padding-bottom: 110px;
}
.ugc-benefits h3 {
  font-size: 1.15rem;
  margin: 28px 0 14px;
}
.ugc-benefits h3:first-child { margin-top: 0; }
.ugc-list { list-style: none; display: flex; flex-direction: column; gap: 10px; }
.ugc-list li {
  position: relative;
  padding-left: 26px;
  font-size: 15px;
  color: var(--ink-soft);
}
.ugc-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 4px;
  width: 15px;
  height: 15px;
  border-radius: 50%;
  background: var(--green-tint);
}
.ugc-list li::after {
  content: "";
  position: absolute;
  left: 4px;
  top: 8px;
  width: 7px;
  height: 4px;
  border-left: 1.8px solid var(--green);
  border-bottom: 1.8px solid var(--green);
  transform: rotate(-45deg);
}
.ugc-link { color: var(--green-dark); font-weight: 600; }
.ugc-link:hover { text-decoration: underline; }

/* ---------- blog ---------- */
.blog-head { padding: 96px 0 24px; }
.post-list { padding-bottom: 110px; display: flex; flex-direction: column; }
.post-card {
  display: grid;
  grid-template-columns: 150px 1fr auto;
  gap: 28px;
  align-items: baseline;
  padding: 30px 12px;
  border-top: 1px solid var(--line);
  transition: background .2s ease;
}
.post-card:last-child { border-bottom: 1px solid var(--line); }
.post-card:hover { background: var(--paper-2); }
.post-date { font-size: 13.5px; color: var(--ink-faint); }
.post-card h3 { font-size: 1.35rem; margin-bottom: 6px; }
.post-card p { color: var(--ink-soft); font-size: 15px; max-width: 560px; }
.post-more { font-size: 14px; font-weight: 600; color: var(--green-dark); white-space: nowrap; }

.article { max-width: 760px; margin: 0 auto; padding: 84px 24px 110px; }
.article .kicker { margin-bottom: 24px; }
.article h1 { font-size: clamp(2.2rem, 5vw, 3.2rem); letter-spacing: -0.035em; line-height: 1.05; margin-bottom: 18px; }
.article-meta { font-size: 14px; color: var(--ink-faint); margin-bottom: 42px; }
.prose p, .prose ul, .prose ol { margin-bottom: 20px; color: #33322D; font-size: 17px; line-height: 1.75; }
.prose ul, .prose ol { padding-left: 22px; }
.prose li { margin-bottom: 8px; }
.prose h2 { font-size: 1.6rem; margin: 44px 0 16px; }
.prose h3 { font-size: 1.2rem; margin: 32px 0 12px; }
.prose strong { font-weight: 600; }
.prose a { color: var(--green-dark); text-decoration: underline; text-underline-offset: 3px; }
.prose .callout {
  background: var(--green-tint);
  border-radius: var(--radius);
  padding: 22px 24px;
  margin: 28px 0;
}
.prose .callout p { margin: 0; color: var(--green-dark); font-size: 15.5px; }
.article-back { display: inline-block; margin-bottom: 32px; font-size: 14px; font-weight: 600; color: var(--ink-soft); }
.article-back:hover { color: var(--ink); }

/* ---------- footer ---------- */
.footer {
  background: var(--ink);
  color: #B7B3A8;
  padding: 72px 0 36px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.6fr 1fr 1fr 1fr;
  gap: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(247, 245, 240, .14);
}
.footer-grid p { font-size: 14.5px; max-width: 380px; margin-top: 18px; }
.footer-grid nav { display: flex; flex-direction: column; gap: 10px; }
.footer-grid h5 {
  font-family: var(--font-body);
  color: var(--paper);
  font-size: 13px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: .1em;
  margin-bottom: 6px;
}
.footer-grid a { font-size: 14.5px; transition: color .18s ease; }
.footer-grid a:hover { color: var(--paper); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
  padding-top: 30px;
  font-size: 13.5px;
}
.footer-bottom a:hover { color: var(--paper); }

/* ---------- skip link ---------- */
.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  z-index: 200;
  background: var(--ink);
  color: var(--paper);
  padding: 12px 18px;
  font-size: 14px;
  font-weight: 600;
  border-radius: 0 0 10px 0;
}
.skip-link:focus { left: 0; }

/* ---------- consent banner ---------- */
.consent {
  position: fixed;
  left: 20px;
  bottom: 20px;
  z-index: 150;
  max-width: 400px;
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 20px 22px;
  box-shadow: 0 10px 34px rgba(23, 22, 20, .14);
}
.consent p { font-size: 13.5px; color: var(--ink-soft); margin-bottom: 14px; }
.consent-actions { display: flex; align-items: center; gap: 8px; flex-wrap: wrap; }
.consent-actions a {
  margin-left: auto;
  font-size: 12.5px;
  color: var(--ink-faint);
  text-decoration: underline;
  text-underline-offset: 3px;
}
.consent-actions a:hover { color: var(--ink); }
@media (max-width: 560px) {
  .consent { left: 12px; right: 12px; bottom: 12px; max-width: none; }
}

/* ---------- 404 ---------- */
.nf {
  min-height: 62vh;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 80px 24px;
}
.nf-code {
  font-family: var(--font-head);
  font-size: clamp(6rem, 18vw, 11rem);
  font-weight: 800;
  letter-spacing: -0.05em;
  line-height: 1;
  color: var(--ink);
}
.nf-code span { color: var(--green); }
.nf h1 { font-size: clamp(1.6rem, 3.5vw, 2.4rem); margin: 18px 0 10px; }
.nf p { color: var(--ink-soft); margin-bottom: 30px; }

/* ---------- reveal ---------- */
.reveal { opacity: 0; transform: translateY(16px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: .08s; }
.reveal.d2 { transition-delay: .16s; }
.reveal.d3 { transition-delay: .24s; }
.reveal.d4 { transition-delay: .32s; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* ---------- founder ---------- */
.founder-grid {
  display: grid;
  grid-template-columns: 320px 1fr;
  gap: 56px;
  align-items: center;
}
.founder-photo-slot {
  aspect-ratio: 4 / 5;
  border-radius: 16px;
  border: 1px solid var(--line);
  background: var(--paper-3);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 12px;
  color: var(--ink-faint);
}
.founder-photo-slot span { font-size: 13px; font-weight: 500; }
.founder-photo-slot img { width: 100%; height: 100%; object-fit: cover; border-radius: 16px; }
.founder-text h2 { font-size: clamp(1.9rem, 3.4vw, 2.7rem); margin: 16px 0 20px; }
.founder-text p { color: var(--ink-soft); font-size: 1.03rem; margin-bottom: 16px; }
.founder-sign { margin-top: 24px; display: flex; flex-direction: column; gap: 2px; }
.founder-sign strong { font-family: var(--font-head); font-size: 1.05rem; font-weight: 700; }
.founder-sign span { font-size: 14px; color: var(--ink-faint); }

/* ---------- process closing line ---------- */
.proc-close {
  margin-top: 40px;
  text-align: center;
  font-family: var(--font-serif);
  font-style: italic;
  font-size: clamp(1.15rem, 2.2vw, 1.5rem);
  color: var(--ink);
  max-width: 640px;
  margin-left: auto;
  margin-right: auto;
  line-height: 1.4;
}

/* ---------- cta note + footer legal ---------- */
.cta-note {
  margin-top: 14px;
  font-size: 13px;
  color: var(--ink-faint);
  line-height: 1.45;
}
.footer-legal {
  font-size: 12.5px;
  color: rgba(183, 179, 168, .75);
  padding-top: 26px;
  line-height: 1.6;
}
.footer-legal + .footer-bottom { padding-top: 18px; }

/* ---------- responsive ---------- */
@media (max-width: 980px) {
  .nav-links { display: none; }
  .nav-actions .btn { display: none; }
  .nav-burger { display: flex; }
  .why-grid { grid-template-columns: 1fr; gap: 40px; }
  .founder-grid { grid-template-columns: 1fr; gap: 28px; }
  .founder-photo-slot { max-width: 280px; }
  .creative-grid { grid-template-columns: repeat(2, 1fr); }
  .svc-row { grid-template-columns: 56px 1fr; }
  .svc-row p { grid-column: 2; }
  .metric-grid { grid-template-columns: 1fr; }
  .lp-grid, .cta-grid { grid-template-columns: 1fr; }
  .stats-grid { grid-template-columns: 1fr 1fr; }
  .stat { padding: 28px 16px 28px 0; }
  .stat + .stat { border-left: 0; padding-left: 0; }
  .stat:nth-child(even) { border-left: 1px solid var(--line); padding-left: 20px; }
  .stat:nth-child(n+3) { border-top: 1px solid var(--line); }
  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
  .section { padding: 72px 0; }
  .hero { padding: 72px 0 64px; }
  .clients { padding-bottom: 52px; }
  .clients-track img { height: 40px; }
  .badges img { height: 66px; }
  .proc-grid { grid-template-columns: 1fr 1fr; }
  .newsletter-inner { grid-template-columns: 1fr; gap: 28px; }
  .ugc-grid { grid-template-columns: 1fr; gap: 44px; }
  .post-card { grid-template-columns: 1fr; gap: 8px; }
  .form-grid { grid-template-columns: 1fr; }
}
@media (max-width: 560px) {
  .proc-grid { grid-template-columns: 1fr; }
  .badges {
    flex-wrap: nowrap;
    justify-content: space-between;
    gap: 12px;
    padding: 16px 18px;
  }
  .badges img { height: 52px; }
}