Google Ads for e-commerce: our starter package

Meta is our home turf — it’s where we’ve managed €50M+ for e-commerce brands. But for most stores there comes a moment when a second channel stops being optional. People who see your product on Instagram go and google it. If you’re not there when they search, someone else is.

That’s why we’ve packaged the way we start every Google Ads engagement into a fixed-scope starter package — so you know exactly what you get, what it costs and when.

What’s included

• Account & feed setup — Google Ads account structured properly from day one, Merchant Center connected, product feed cleaned up and approved.
• Tracking that you can trust — GA4 + server-friendly conversion tracking configured, so every decision later is based on real numbers, not guesses.
• First campaigns live — Brand + non-brand Search and Performance Max, structured around your margins and bestsellers, not around Google’s "recommendations".
• 30 days of optimization — daily monitoring, weekly iteration, and a plain-language report at the end: what worked, what didn’t, and what we’d do next.

Who it’s for

Stores that already sell — through Meta ads, organic or marketplaces — and want a second profitable channel. If you’re starting from zero revenue, we’ll honestly tell you Google Ads is not your first move; that’s what our free audit is for.

Who it’s not for

Anyone looking for "cheap clicks". We optimize for profit per order, not traffic. If a keyword or product can’t be profitable, we cut it — even if it makes the dashboard look less busy.

How to start

1. Request a free audit — mention "Google Ads starter" in the email.
2. We review your store, margins and current traffic within a few days.
3. If it’s a fit, you get the plan, the price and the timeline — in writing, before you commit to anything.

Questions first? Email us at hello@adsmerce.com — a human replies.